DIGIFACT: SOCIAL MEDIA GOALS

Welcome to Digifact. Today we will be talking about how social media goals. When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

Drive traffic to your website
Sell a product/advertise a service
Generate more sales and leads
Communicate with customers
Increase brand awareness
Run an awareness campaign
Establish online authority


For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with writing down a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to grow your Twitter followers.

Measurable — how will you measure your success? For example — double the number of your existing Twitter followers.

Attainable — is your goal attainable? Can you realistically double the number of your Twitter followers?

Relevant — a relevant goal is aligned closely to your business objectives. Does this goal support your business’s objectives, vision, or values?

Time Specific — give your goal a deadline. Double Twitter follower numbers in three months.

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

Join us next week as we will be talking in dept another crucial topic. Please like and comment below.  You can also drop questions and they will be attended to as we proceed.
Cheers Fam🍻 See you next week.
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