DIGIFACTS :WHAT MAKES CONTENT GO VIRAL?
What makes content go viral? What makes content go viral? This is a very tricky question. However, there are some people who craft spreadable content every single time. Viral content is any piece of media that becomes wildly popular overnight. It could be a YouTube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times. What’s their secret? Do they know something you don’t? Yep! They do and “eventuarily” all viral shares a similar trait of containing useful information for an audience. We shall be unlocking this viral code. Jonah Berger, the Wharton marketing professor and author of Contagious. Gave us the formula for viral content and we shall be examining them Social currency: First off Social Currency. According to Vivaldi Partners, Social currency is the extent to which people share information about the brand as part of their everyday social lives at work or at home. Jonah Berger identified three ways we c...